But we made adjustments very quickly to make sure that we were increasing our QA coverage because one of the things you didn't want to do was induce a bug into a live service at a time where it could be very hard to fix. And while we feel confident in our core business and how our games are operating, we're going to give better color on the second half as we come through Q2.Great. We're definitely looking at new platforms in terms of development beyond just Snap. The increase in marketing was primarily due to investments against our live services, in particular Merge Magic!, Words With Friends, Game of Thrones Slots Casino and Merge Dragons!.Hi, guys, thanks for taking the question. Thank you.Thank you. But we are seeing a lot of players that have been away from a franchise for a year or more come back in to a game.
So does [Phonetic] the 21 million DAU metric maybe not tell the whole story about reactivations.
Second, we have a highly diversified portfolio of live services anchored by our forever franchises, which has entertained players for years. On the call with me today are Frank Gibeau, our Chief Executive Officer; and Gerard Griffin, our Chief Financial Officer. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. How do you sort of unpack that influence, I guess, when you evaluate the performance of your games in beta? Fourth Quarter. It doesn't sound like productivity is an issue.
This represents an increase of $50 million in both revenue and bookings versus our prior guidance.
Mobile video game maker Zynga beat Wall Street's revenue target for Q1 but came up short on earnings. the compression that you've seen in CPM starting in late March, one of the reasons why we're down less than the rest of the category in terms of advertising is because the audience gains and engagement gains. On the dynamics that we see internationally with countries that are coming out of shelter-in-place quicker than perhaps some of the countries in Western Europe and North America, we have been observing trends there across our portfolio. We're obviously into the second season of the Valor Pass. In the prepared remarks, you guys talked a little bit about seeing some opportunity to invest or to increase investment in user acquisition here. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating indiv idual securities.At the center of everything we do is a strong commitment to independent research and sharing its profitable discoveries with investors. Shortly, we will open up the call for live questions.Hey, good afternoon, everyone.
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zynga earnings q1 2020