Together, they would stitch up more than two-thirds of the market. Varta Microbatterie will focus its energies on serving its global base of Original Equipment Manufacturers (OEM) and Original Equipment Suppliers (OES) and specialty customers and will continue to design and manufacture its extensive line of micro-battery products.Rayovac is one of the world's leading battery and lighting device companies. (*All market shares are based on management estimates on a unit basis. VARTA was founded by Adolf Müller in 1887, and established in 1904 as a subsidiary of Accumulatoren-Fabrik AFA. "Rayovac will conduct a live webcast today (July 29, 2002) at 10 a.m. EDT. They also market flashlights.The transaction advances Rayovac's mission to become a technology-focused, market-driven global consumer products company. "This deal will also allow Varta AG to concentrate our efforts on our other businesses. We are excited to add Rayovac and VARTA to our growing portfolio of brands! In Mexico and Colombia, Varta products are sold in more than 100,000 stores. The rest is carved up between several smaller players.Indeed, Energizer calls Duracell its “primary competitor” in higher-price portable batteries. Other competitors, including Duracell, are significantly smaller.The parties originally intended to seek regulatory clearance with some individual European countries — Energizer specifically identified Germany, Spain and the UK in a May investors call. Their battery technology and manufacturing/distribution infrastructure are state-of-the-art. But in the EU, the two US-based companies’ combined market shares for branded batteries might raise some eyebrows.For lithium-coin batteries, Energizer is on top with about a third of the German market, and Varta is No. Rayovac will also capitalize on Varta's European state-of-the-art manufacturing, packaging and distribution facilities to better serve the growing needs of global retail customers. Rayovac (NYSE: ROV) of Madison, Wis., and Varta AG of Hannover, Germany, today announced that the companies have signed an agreement to combine Varta's global consumer battery business with Rayovac. "Varta's consumer battery brands are highly regarded in Europe and Latin America. Varta's consumer battery division had 2001 sales of 398 million Euros ($398 million U.S. at current exchange rates). The subsidiary in East Berlin was later occupied by the Soviet Union, and was named BAE Batterien. Rayovac will acquire all of the Varta consumer subsidiaries located outside of Germany and will become the majority owner of a new joint venture entity that will conduct all consumer battery operations within Germany.Varta is an industry leader in batteries specially formulated for high- drain devices.
Varta consumer battery products include: alkaline and zinc carbon primary batteries; rechargeable Nickel Metal Hydride (NiMH) batteries; and a wide assortment of photo; watch; cordless and cellular phone, and video camera batteries.
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