Bauman also said Bayer will listen to its critics and work together on those occasions they find common ground.Bayer announced last month it would be selling off some $9 billion in assets as required by the U.S. Department of Justice in order to allow the sale to proceed to ensure competitiveness would be preserved. "While this undoubtedly constitutes a large amount of money, we believe that it provides a reasonable degree of finality to the litigation issue, and that it removes a significant overhang on the investment case," Deutsche Bank analysts wrote in a note to clients.The German company has agreed to settle nearly 100,000 lawsuits alleging its Roundup herbicide causes cancer. We depend on the support of our trusted suppliers to continue to deliver value to farmers and transform agriculture around the world. "That would compound the two initial sins of the Monsanto acquisition: paying too much and failing to grasp the risk that US juries would side with cancer-stricken litigants taking on a large company. Monsanto employs more than 22,000 people worldwide.Kimbrell added that Bayer should "be careful" because consumer advocacy groups such as CFS will be watching to see how the new owner operates.Monsanto's key brands include Roundup, DeKalb, Acceleron, Asgrow, Seminis and Deltapine. We want to hear from you.Regulatory reports from the past decade show Monsanto has spent upwards of $100 million in some years on advertising costs. Corn represented almost 60 percent of Monsanto's total seed and genomics business last year."It seems like this is much more hastened than normally we would see, particularly at this scale of an acquisition," Perlut said.Last week, Bayer trimmed its synergy target for Monsanto from $1.5 billion to $1.2 billion but said it still expects the American company to generate a positive contribution to core EPS starting next year. You can find more information in our data protection declaration.Chemicals giant Bayer has reached a settlement to end most of the current US lawsuits Its glyphosate-based weed killer Roundup causes cancer, plaintiffs insist, bit it's still used in many places in Europe and beyond. Marketing has included national campaigns aimed directly at consumers to improve the Monsanto brand image. White paper from two former Justice Department officials warns merger would violate antitrust laws and lessen competition. Monsanto's efforts to promote genetically modified crops have been the subject of much controversy from anti-GMO activists, and the U.S. company has spent millions of dollars over the years on brand and corporate ad campaigns to improve its overall image."Monsanto is kind of the poster child for a larger movement against GMO," said Katherine Paul, associate director of the Organic Consumers Association, a consumer advocacy organization and longtime critic of Monsanto.
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