Louis Vuitton does not use television as a medium of promotion primarily because it chooses to remain as a luxury brand and there by wants to be seen by a certain class of people.
Marketing Mix of Louis Vuitton analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Louis Vuitton marketing strategy.
Assistance and direct access is also provided at its stores.6. Our employees are key to this approach, making it essential to support their career growth and encourage them to excel. The company has created a purchasing “experience.”The company believes that the surrounding is as important as the product, and has started to create a mixture of art and luxury for clients to feel special.
This desire in some way fulfills a fantasyBespala, Y., Dmitrieva, M., Jackson, S. and Reutoi, N.LVMHWord Count – 3,154 words.IndexTopic Page No.Introduction 3Marketing in a Contemporary Context 4Understanding Consumer Behaviour 6Market Research 8Segmentation, Targeting & Positioning 10The Marketing Mix 12Conclusion 14References 15Appendix (Including Additional Readings) 18 Introduction“There are four main elements to our businessLVMHBackground LVMH Moet Hennessy – Louis Vuitton is a world leader in high-quality luxury goods. The chairman of LVSA explained, “almost every month, we get a government somewhere in the world to destroy canvas, or finished products.” Bernard Arnault has broadened the company’s consumer base and the company has a presence in more than a dozen countries, including China and Russia. Louis Vuitton has continued to report an increase in revenue over the last few years; their mass-marketing medium has not negatively affected their exclusivity.5. The decision came from the Chief Financial Officer of Coach, who said that Coach had become too expensive. The exclusiveness of the Brand is portrayed through fashion magazines that the elite class reads. Its watches and jewelry unit includes Bulgari and Chaumet. As Peter Mace, a partner in charge of London retail leasing at broker Cushman & Wakefield Inc. said, “this kind of space is where you go and do private shopping and don’t have to mix with the riffraff,” (Louis Vuitton Elevates Exclusivity for Top Customers, Red Luxury). He has build LVMH into aCase 11-2LVMH and Luxury Goods Marketing LVMH Moet Hennessy- Louis Vuitton Societe Anonyme is the world’s largest marketer of luxury products and brands. Arnault is also able to cut costs by eliminating redundancies in sourcing and manufacturing, his list of stable brands is able to translate into stronger bargaining positions when negotiating leases for retail space or purchasing advertising.Its fashion and leather goods unit includes brands like Fendi, Emilio Pucci, and Donna Karan International Inc.; the company’s first American designer label that LVMH paid over €600 million for its brand and trademarks. Financial Data 33 Risk Analysis 34 1.
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lvmh marketing strategy