"By their very nature, people experience car brand logos in the real world in the form of shiny silver things stuck on the nose of the car," Beckett told Dezeen. Toyota Motor in Europe has revealed a new visual identity of the brand with a reworked version of the logo and typography. Color. The&Partnership has set specific guidelines for its use, however. Staged Legacy. 24 px. The sans serif font features a monochrome colour palette with a red accent as a "distinctive nod" to the carmaker. But with the advent of digital brand touchpoints, and especially small mobile screens, all those fiddly bevels and gradients meant the logos became little grey smudges, indistinguishable from one another. We will never give your details to anyone else without your consent. Toyota brand guidelines Identity elements. The independent agency network The&Partnership today launches its new logo and visual identity (VI) for the Toyota brand in Europe. This new brand identity is mobile-ready and optimised for a digital audience. Used as a logo. Our font is approachable, human and highly technical, and it has been conscientiously engineered. Vehicles. 1-color logos. ASSET IDs. It was originally created by the company’s North American division, in partnership with Monotype.
"We have developed this new visual identity with tomorrow in mind.
"As well as re-modernising the brand we also sought to bring a more premium feeling while working hard to simplify the brand architecture and creating a design system which will be fluent across today and tomorrow's touchpoints," he continued. The design communicates simplicity, transparency and modernity and is perfectly adapted to the digital space but … "The design communicates simplicity, transparency and modernity," said Toyota. Vehicle logos. Toyota Motor Europe marks itself as "one of the most recognisable brands in the world" by dropping its wordmark and opting for a flat redesign of its logo and visual identity by The&Partnership. Horizontal Vertical. Designed for an increasingly diverse clientele turning to the brand for its growing range of mobility products and services, this new language adapts to all digital and … Digital. 1-Color. said Didier Gambart, Vice-President, Sales, Marketing and Customer Experience, Toyota Motor Europe.Toyota Motor Europe has joined numerous other car brands by opting for a flat redesign of its logo with a revised visual identity. "Twenty years ago it became fashionable to render logos with a shiny, three-dimensional aspect, but it wasn't just car brands, even masters of simplification – Apple – did it," he added. You can unsubscribe at any time by clicking on the unsubscribe link at the bottom of every email, or by emailing us at For more details, please see our You will shortly receive a welcome email so please check your inbox.You can unsubscribe at any time by clicking the link at the bottom of every newsletter.Toyota presents finalists of baggage handling competitionBIG and Toyota reveal city of the future at base of Mount ...Toyota's LQ concept creates a "bond" between car and driver ...Toyota redesigns its e-Palette vehicle for Tokyo 2020 ...Toyota reveals vision for driverless vehicles that switch ...Toyota-backed flying car is slated to light the 2020 Olympic ...Toyota's Concept-I car uses artificial intelligence to ...Toyota snubs high-tech cars in favour of wooden concept for ...We will only use your email address to send you the newsletters you have requested. New forward-facing design was built for a digital world. The design has been redesigned in order to have better communication with our customers, and this through the different points of contact, they will discover for the first time with the launch of the new Yaris Hybrid, the 4th generation of our city car." This new design supports Toyota in its transition from a car manufacturer to a mobility company.
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Toyota brand identity